“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~ Bill Gates, Content is King, 1996
“Marketing is too important to be left to the marketing department.” ~ David Packard
“Either write something worth reading or do something worth writing about.” ~ Benjamin Franklin
It’s simple: we write content. For law firms. Big, small, solo, and everything in between.
We’ve all been to law school, we’ve all written briefs and motions and articles, and a host of other . . . ah, ‘lawyerly’ writing. All of which are great for judges, impresses clients, illuminates federal law clerks but does nothing to draw new clients.
Clients don’t choose lawyers like they do surgeons or most other professionals. For them, success rates and technical prowess is all that matters.
It’s different with lawyers. Attorneys can’t administer tests to find out what the issue is, they have to listen. A lot. That requires the potential client to talk – at length. That requires the potential client to feel at ease enough to tell the lawyer . . . everything.
It makes sense then, that when someone is searching for a lawyer they’re searching for clues they can talk to that lawyer. Social media platforms reflect who you are and why someone would want to talk with you.
Hence, original content. On everything, by the way, across the board – blog, website, Facebook, LinkedIn, Instagram, and whatever else pops out of the ether that allows for the sharing of ideas.
We use every platform to reflect personalities, amplify voices, give the world a glimpse of lawyers as humans. All while portraying abilities and knowledge across practice areas you practice . . . while identifying what appeals to clients and prospective clients.
All our clients own all the content we create. We’ve done that from the beginning, we’ll be doing it to the end.